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Starting Your LinkedIn Profile – Start Connecting and Sharing
Get LinkedIn – Get Connected and Share Your Knowledge Establishing any brand and online presence is critical for all businesses, organizations and individuals. The longer one takes to join or
The Culture of Winning
A wise, articulate, businessman and my son once helped me understand the “Culture of Winning”. I now believe the “Culture of Winning” is a desired outcome that once proclaimed with
We’re Independent… Not Small
Over the course of my life and career, I feel blessed to have met countless amazing people and have exchanged numerous concepts on the history of ideas, our creative processes,
Delivering of Promises. What’s Your Brand?
A brand promise is like a commitment you make to your friends, spouse, customers, community, religion, country, competitors, industry and kin. However, the validation of your brand promise is the
Ansoff Market Grid – Business Development Opportunities
The Ansoff Market Grid is a model that has proven to be very useful in business unit strategy process to determine business growth opportunities. The Market Grid has two dimensions:
If your Brand was an Animal…
One of the most enjoyable and stimulating stages in our brand marketing and creative worlds is the three to four hour brainstorm with our client’s team, which kicks off the
B2B – Why Create a Social Media Plan?
Here’s a blueprint for the social media plan for your firm. Learn more with ISI: To utilize social media as a “new channel” for the case studies and stories of
Online Marketing Strategies – Introduction
As 21st century marketers, we are in a continuous search for more cost-effective and results-orientated strategies to maximize our time while leveraging technology to attain the highest ROI. In the
What Is Thought Leadership?
The principle driver behind Information Marketing, also known as Thought Leadership, (a term coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine), is to offer expert advice
Social Media Plan – What’s the Measurable Result?
BENCHMARKING If you are still weighting out your social media options; this article should clearly solidify your decision. Today, we are able to determine the success ratio (i.e., “hits” on