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What Is Thought Leadership?

The principle driver behind Information Marketing, also known as Thought Leadership, (a term coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine), is to offer expert advice

Social Media Plan – What’s the Measurable Result?

BENCHMARKING If you are still weighting out your social media options; this article should clearly solidify your decision. Today, we are able to determine the success ratio (i.e., “hits” on

Online Polling — 1. Objectives 2. Content 3. Prioritize…

  Factors to consider when assembling and conducting online polls to ensure greater participation and reduce “drop-out” rates. Tip: Implement Polling in a timely manner as the social environment, news