If your Brand was an Animal…
One of the most enjoyable and stimulating stages in our brand marketing and creative worlds is the three to four hour brainstorm with our client’s team, which kicks off the
B2B – Why Create a Social Media Plan?
Here’s a blueprint for the social media plan for your firm. Learn more with ISI: To utilize social media as a “new channel” for the case studies and stories of
Online Marketing Strategies – Introduction
As 21st century marketers, we are in a continuous search for more cost-effective and results-orientated strategies to maximize our time while leveraging technology to attain the highest ROI. In the
What Is Thought Leadership?
The principle driver behind Information Marketing, also known as Thought Leadership, (a term coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine), is to offer expert advice
Social Media Plan – What’s the Measurable Result?
BENCHMARKING If you are still weighting out your social media options; this article should clearly solidify your decision. Today, we are able to determine the success ratio (i.e., “hits” on