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27Sep

What Is Thought Leadership?

The principle driver behind Information Marketing, also known as Thought Leadership, (a term coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine), is to offer expert advice

15Sep

Social Media Plan – What’s the Measurable Result?

BENCHMARKING If you are still weighting out your social media options; this article should clearly solidify your decision. Today, we are able to determine the success ratio (i.e., “hits” on

14Sep

Online Polling — 1. Objectives 2. Content 3. Prioritize…

  Factors to consider when assembling and conducting online polls to ensure greater participation and reduce “drop-out” rates. Tip: Implement Polling in a timely manner as the social environment, news

13Sep

B2B Social Media Plan is IN… Cold Calling is OUT

Understanding the Measurable-Results of Corporate, Team and Community Building. Here’s Part One of our social media sustainability plan to help B2B companies understand the often overwhelming touchpoint and brand distribution channels

19May

Case Study Video

We are excited to launch the latest motion-graphics video case study for long-time client, Snowcrest Foods. Video marketing has now become the standard for brand communications. Learn more about this