Get LinkedIn – Get Connected and Share Your Knowledge Establishing any brand and online presence is critical for all businesses, organizations and individuals. The longer one takes to join or
A wise, articulate, businessman and my son once helped me understand the “Culture of Winning”. I now believe the “Culture of Winning” is a desired outcome that once proclaimed with
Over the course of my life and career, I feel blessed to have met countless amazing people and have exchanged numerous concepts on the history of ideas, our creative processes,
A brand promise is like a commitment you make to your friends, spouse, customers, community, religion, country, competitors, industry and kin. However, the validation of your brand promise is the
The Ansoff Market Grid is a model that has proven to be very useful in business unit strategy process to determine business growth opportunities. The Market Grid has two dimensions:
One of the most enjoyable and stimulating stages in our brand marketing and creative worlds is the three to four hour brainstorm with our client’s team, which kicks off the
Here’s a blueprint for the social media plan for your firm. Learn more with ISI: To utilize social media as a “new channel” for the case studies and stories of
As 21st century marketers, we are in a continuous search for more cost-effective and results-orientated strategies to maximize our time while leveraging technology to attain the highest ROI. In the
The principle driver behind Information Marketing, also known as Thought Leadership, (a term coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine), is to offer expert advice
BENCHMARKING If you are still weighting out your social media options; this article should clearly solidify your decision. Today, we are able to determine the success ratio (i.e., “hits” on