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Online Polling — 1. Objectives 2. Content 3. Prioritize…

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Farming Maple Syrup, Quebec, CDN
Farming Maple Syrup, Quebec, CDN

 

Factors to consider when assembling and conducting online polls to ensure greater participation and reduce “drop-out” rates. Tip: Implement Polling in a timely manner as the social environment, news and current events change rapidly.

1. Objectives:
What are you attempting to learn?
What actions will result from the data gathered by the survey?
What is the timeline for survey development, results and implementation?

2.Content:
What information do you need to create quantifiable results?
What graphics will be required (charts, graphs, Infographics)?
What content is critical to launching (or stopping) campaign?
Include introduction (explain goal) and thank-you text (professional acknowledgement)
Provide links to encourage engagement and learn the results of your survey

3.Prioritize:
Assess points 1 and 2; then start with the most relevant and popular questions
Double-Check your assessment and “problem find”
Asking the wrong questions will not solve your problem nor result in an accurate poll

4.Organize:
Assess the survey’s level of response difficulty. Be specific, logical and succinct
Keep the survey short (under 5 minutes) with a maximum of 15 questions
Categorize questions and group together similar topics to ensure structure and speed
Each “open-ended” question is equivalent to three “multiple-choice” questions
Should your target take an alternative view (not covered), consider a follow-up survey to source additional feedback and clarification, thus assuring the Functionality and Usability of your poll

5.Test and Assess:
Prior to launching your poll, consider implementing Pretests to determine the relevance and popularity of your survey questions.
Are the questions understandable and easy to answer?
20 or more people is the ideal number for a good sample size for a pretest

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