Author: Garrett Chong

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What Is Thought Leadership?

The principle driver behind Information Marketing, also known as Thought Leadership, (a term coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz Allen Hamilton magazine), is to offer expert advice

Social Media Plan – What’s the Measurable Result?

BENCHMARKING If you are still weighting out your social media options; this article should clearly solidify your decision. Today, we are able to determine the success ratio (i.e., “hits” on

Online Polling — 1. Objectives 2. Content 3. Prioritize…

  Factors to consider when assembling and conducting online polls to ensure greater participation and reduce “drop-out” rates. Tip: Implement Polling in a timely manner as the social environment, news

B2B Social Media Plan is IN… Cold Calling is OUT

13.09.2016   Garrett Chong   News   No comments

Understanding the Measurable-Results of Corporate, Team and Community Building. Here’s Part One of our social media sustainability plan to help B2B companies understand the often overwhelming touchpoint and brand distribution channels


"Upon investigating your firm through various sources last year, we excited to award you the contract to re-brand Komex International Ltd. Your team's experience in the environmental industry and the

Fransen Engineering

“We recently collaborated with the ISI team to showcase our highly successful employee recruitment and retention campaign at career fairs of local institutes and universities. The brand marketing strategies included

Unity: 2016 Word-of-Year

11.02.2016   Garrett Chong   News   No comments

"So Powerful is the Light of Unity that It can Illuminate the Whole Earth." - Bahá’u'lláh - This image, Unity, was captured close to three decades ago in Millesgården, Stockholm, Sweden;

Snowcrest Cranberry

10.02.2016   Garrett Chong   News   No comments

In Celebration of the Holidays; We have Rebranded the Snowcrest Foods Cranberry 340 g SUP (Stand Up Pouch). Along with the new Cranberry Package Design, ISIbranding has also launched the

Futura Corporation

"I extend my full recommendation of Garrett and ISI Branding as an agency that understands our strategic vision, leverages our technologies and provides us an exception return on investment." "For

SNC – Lavalin Environmental

"For five years, our branding agency, Ideographic Strategies Inc., was a key alliance with our environmental legacy company, Morrow Environmental Inc. as a result, when we looked to jump-start our