How Does Your Return on Investment from Brand Marketing Begin?
We collaborate eachs client to develop a distinctive and compelling corporate personality (culture) synchronized with their vision, values and mission. The resulting strategy becomes ultimate competitive tool and brand: a targeted, distinctive, memorable, and meaningful brand marketing program that serves to motivate both current and potential target audiences — business development (externally), team building (internally) and the community (socially).
We are able to determine the unit of measurement (i.e., “hits” on a website) per project based on a assessment (starting point / tracker) and conversion (end point). This process will establish a benchmark to assess the success or failure of the project. However, it is vital that teams work together to establish realistic goals (financial and return on investment). There are too many factors involved in large goals to accurately predict the exact result to be achieved. We provide you with examples of past experiences but cannot predict the precise outcome. Each client, environment, and market is unique.
The following are 10 distinctive advantages of activating a brand marketing experience:
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Top-of-Mind –The ultimate ROI experienced by a brand is the security of being in the top-of-mind position. When the target audience considers the brands, the first to evoke a sense of trust and familiarity tends to be the first choice. Potential customers are prone to gravitate towards the familiar. An unknown brand is often overlooked.
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Trust – People are creatures of habit. A trusted brand name is a critical component for all businesses. A trusted brand name ensures confidence and consideration. A nonentity does neither.
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Cross-Selling Opportunities – Under its aegis, a company has the potential to expand its offerings, thereby enhancing the reliability of the new product or service. There can, however, be pitfalls associated with extensions.
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Emotional Connection – Purchasing decisions are executed emotionally, and justified rationally. Again, a trusted brand name ensures confidence.
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Price De-sensitivity – Astute buyers are prepared to invest top dollar for optimal products, brands and names.
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Reduced Sales-Cycle – If a company brand is unknown, a trusting relationship between a salesperson and a prospect is a key component to the prospect purchasing. Conversely, an acknowledged brand stands on its own laurels.
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Increased Inquiries – As inquiries increase, less promotion and sales times is required. The product is starting to sell itself.
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More Exposure means More Ink – Brand-name companies and products receive a higher profile in the news media and are subject to more interest from analysts thereby stimulating greater brand awareness.
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Decline in Lost-Opportunity Cost – The company with a weak brand is subject to a genuine loss-of-opportunity cost of which it is totally unaware; business for which they were never even considered.
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Employee Recruitment and Retention of Employees – Those seeking a career in the sales field and those seeking to change their venue, logically gravitate to successful brand companies. Thus, a renowned brand name is instrumental in attracting prime candidates as everyone enjoys being associated with a winner. Where weaker-brand companies are forced to spend more on recruitment and retention of employees, the stronger-brand companies realize a reduction in employee turnover. This results in reduced recruitment and the accompanying hiring and training expenses.
What are the prerequisites of entrenching an acknowledged, distinctive brand? Articles in leading US business magazines relating to the “Top 100 Brands” state that “The brand names that gained the most in value focus ruthlessly on every detail of their brands, honing simple, cohesive identities that are consistent in every product, in every market around the world, and in every contact with consumers.”