Social Media Plan – What’s the Measurable Result?

BENCHMARKING

If you are still weighting out your social media options; this article should clearly solidify your decision. Today, we are able to determine the success ratio (i.e., “hits” on a website, recommendations, likes, links, forwards etc) per project based on assessment reports from media trackers equipped with conversion metrics.

These tools will establish a base to evaluate the success of your social media initiative, project or case study / story. However, it is vital that all teams work together to establish realistic goals and objectives regarding frequency, segmentation, ROI, etc). “Marketing Monday” meetings… just got a little more exciting.

At ISI, we collaborate with clients to develop a distinctive and compelling corporate personality (culture) synchronized with their values, mission and vision. The resulting strategy becomes a decisive communications tool and brand experience: a targeted, distinctive, memorable, and meaningful social media program that serves to motivate both current and potential target audiences — business development (externally), team building (internally) and community (socially).

KEY MEASURABLE RESULTS OF A SUCCESSFUL SOCIAL MEDIA PLAN

Social Engagement – Top-Of-Mind Position
The number of endorsements, mentions, links, fans, friends, followers, comments, likes, shares, votes, and ratings are shared. The Top-Of-Mind Position ensures your company is strongly considered for the next project.

Search Results and Links – Trusted Brands
Social media strategies increase search engine optimization rankings by rewarding content-rich online marketing with higher results. Along with excellent content, search engines compensate reciprocal links programs by elevating overall website presence.

Business Development / Sales – Reduced Sales Cycle
The Business Development process is accelerated by more inquiries, reduces length of sales lifecycle, creates opportunities for up-selling / cross-selling of products and services, ensures top-of-mind position, and rewards more return business. Consequently, social media strategy increases the overall volume of purchases, referrals and net profit.

Public Relations – Controlled Messaging
Public Relations provides the ability to broadcast transparent communications directly to select target audiences (client, prospects, media, employees, recruits, community, associations, etc.) and to control, respond, clarify and modify messaging to address mis-information, sales enquiry or accusation.

Employee-Recruitment and Retention – Attracting and Retaining Prime Candidates
The existing employees are able to share the company’s success and promote a work-life balance. Prime candidates are invited to participate in a transparent and engaging process of communications. By sharing knowledge as information marketers and thought-leaders, while projecting your expertise as the “Pulse of the Industry”, your company will soon retain and attract a wealth of talented team members.