Understanding the Measurable-Results of Corporate, Team and Community Building. Here’s Part One of our social media sustainability plan to help B2B companies understand the often overwhelming touchpoint and brand distribution channels known as Social Media. As thought leaders, we believe the days of cold calling, aggressive selling tactics and extensive face-to-face meetings are out. Consequently, warm calling, needs-based listening and social media are in. To understand the third touchpoint, Social Media, ISI wishes to help B2B corporations be more familiar with the objectives of these real-time business development tools. The key business branding goals are:
- To utilize social media as a “new channel” for case studies, stories and insights of your firm
- To define the online brand presence of your firm, and engaging with posts and comments
- To prevent competition and media from fully defining your firm’s brand
- To remain proactive with clients, the media, and the communities in which your team lives and works
- To help the target audience (clients, employees, recruits, community, media, etc.)
- To understand the unique and distinctive qualities your firm and its people
- To share the knowledge-base of your firm and showcase expertise in your field and industries
- To introduce a “social approach” to corporate communications through content and promote corporate citizenship (corporate soul)
- To prompt a more inclusive, transparent and engaging brand experience of your firm
- To initiate a plan to minimize the risk and maximize positive feedback while increasing awareness of your firm’s products and services
- To integrate the your Team and build a program for business development and HR branding / Employee-retention and recruitment
- To understand the competition’s domination of social media and note your firm’s weakness
Cold Calling Stats (Research shows):
- 44% of sales people give up after their first “No”
- 2% of sales are closed on the first call
- 3% of sales are closed on the second call
- 5% of sales are closed on the third call
- 10% of sales are closed on the fourth call
- 80% of sales are reached on the fifth to twelfth call
Contact ISI Branding to Learn More
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