2014 – ISI Branding word-of-the-year is…

T r a n s p a r e n c y

In 2006 we travelled to China for the Third World Wushu Championships. During our journey, we experienced this magnificent display of over 5,000 martial artists on the grounds of the legendary Shaolin Monastery.

In this image, we attempted to capture and share the sense of Pure Openness, External Truth and Spiritual Commitment to one of the oldest disciplines in the world.

We at ISI, like billions of others, are ready for greater global transparency in all our relations to appear.

Therefore, as Gautama Buddha once said,