Langley SD35 – ISP

In the Summer 2013, the second longest-running International Education program in BC, Langley School District – International Student Program, selected ISI to rebrand their global marketing material. The business development strategy was to have international students, agents and parents rediscover, online, the Langley brand experience. Langley’s online brand marketing strategy was supported with a balanced combination of traditional print and contemporary social media networks.

> Strategic Brand Marketing Plan
> Brand Roadmap + Motto
> Corporate Identity Rebranding
> Website Development
> Social Media Branding and Training
> International Tradeshow Strategies
> Print Marketing + Collateral
> Video Branding + Script Development
> Social Media Content Strategy
> Agency of Record

The goal of ISI was to build awareness and elevate Langley’s brand position in the minds of its  target markets (externally: select agents, students, parents, and governments). SD35-ISP also endeavoured to extend the brand promise of the District to all stakeholders (employees, management, suppliers, etc.) as one of the preferred school districts in Western Canada. Finally, the plan was to ensure Langley’s new brand experience would be delivered with consistency throughout all brand marketing and recruitment touch points, and to reinforce the status of Langley as The Birthplace of BC, Canada.

“… I knew ISI had extensive experience with several school districts within BC and had a reputation for delivering dynamic marketing materials…We are well positioned to continue breaking our recruitment records for years to come.”

“Focused Determination, Infinite Possibilities” was developed to encapsulate the Langley primary brand message to its worldwide target audience. “Transforming Students to Global Citizens” was created as a secondary brand message to promote the competitive advantages of the SD35 – International Student Program to its targets.

A harmonic rainbow mosaic was designed to reflect the diversity and inclusiveness of Langley services, programs, people, ideas, and goals of each stakeholder, and is portrayed by a single multi-cultural student representing the traditional hopes and dreams of the next generation of global citizens. Langley brand extends its promise by being a responsive, respectful and student-centric district, all located in a natural learning environment.